Improving the Multimedia Experience

The Media Coding Industry Forum is an international not-for-profit organization, formed in September 2018 with a goal to facilitate cross-industry discussions around the non-technical aspects of deployment of media coding standards, including patent licensing.

The MC-IF has quickly become the focal point for discussions around deployment and licensing of the next-generation video coding standard, Versatile Video Coding (VVC).

MC-IF History

September 2018

Launch event collocated with IBC in Amsterdam, Netherlands

October 2018

Open meeting
collocated with MPEG in Macau, China

January 2019

Workshop in
Sunnyvale, US

May 2019

Outreach event
collocated with LESI in Yokohama, Japan

September 2019

Event during IBC, Amsterdam,

March 2020

Workshop in
Hollywood, Los Angeles, US

MC-IF Structure

The MC-IF operates with a relatively flat organizational structure. A Board of Directors with 9 Directors from the membership, governs the work and administers organizational matters. The actual work is performed in the four Work Groups (WGs): IP Ecosystem WG, Profiling WG, Interoperability WG and Marketing & Outreach WG. MC-IF has organized a series of workshop and outreach events alternating between Europe, Asia, and North America.

A key theme in all of these events has been to solicit an open discussion that includes both MC-IF members and non-members, for example around the different factors that impact adoption of new video coding standards. Licensing mechanisms and license structures have been frequently discussed topics, with an emphasis on learning from recent history (such as HEVC licensing).

Due to the outbreak of Covid-19, the MC-IF has not yet planned for additional in-person events since the Workshop in Hollywood in March 2020.

Join the Video Revolution Today

With significant advancements in every aspect of media coding, VVC will be the the new "it" for years to come.

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Discover how VVC can help your organization advance your media coding.

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